Logos aren’t designed by a graphic designer. They are birthed out of passion by a brand strategist.
At StartTall, we don’t put an icon and a font type together and call it a logo. Logos are birthed out of research, brand strategy and positioning, creative direction with an understanding of design history, and an intimate understanding of the client’s vision for the business.
A company’s logo design can at most times determine it’s long-term success or failure. That’s because people look at a brand’s presentation as a reflection of the quality of the products and services it offers. Serious branding efforts add to the value of your product or service.