An honest answer for anyone who’s serious about their business, BRANDING IS THE ONLY THING THAT WILL HELP YOUR BUSINESS PROSPER IN THE LONG TERM.
Imagine walking down a street that has a number of cafes that offer more or less the same kind of food and beverage. Which one would you walk into? Would you walk into one randomly, or would you choose the one that has a unique experience to offer? Of course, you would choose a well-branded product or service over a generic one, wouldn’t you?
Branding gives your business an experience to offer to your customers. It’s the life of your products or services. Your logo, website, and other brand elements are more than just accessories for your business. They are the life of your business and will determine its success or failure. Most people purchase from companies that have more than just the product to offer. Your brand logo design, company or store decor, employee image and communication, etc., have the power to give your customer an opportunity to experience something more than just a product or a service. If you have to stand out, you must brand your business well! Creating a brand story is your only way to succeed in an extremely competitive global market.