What is the future of branding (2017)?

To talk about the future of branding, let's first determine the purpose of branding. What exactly is the purpose of branding? If you would agree, branding is all about "selling your stuff." Though marketing takes your product/service into the…
Image showing website maintenance

How important is website maintenance for my business?

Your business website is your online office. Build it, leave it, is a poor principle if you are looking to build a lasting brand. Your competitors will soon outpower you on the Internet if you don't take care of your website like a baby. Like…
Business branding in Bangalore, India

Why is branding so important?

Branding increases the value of your product or service. It is what a customer perceives about your business. Companies around the globe spend billions on branding their businesses. The kind of effort put into branding these businesses is so…